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Content Creation & Marketing Collaterals
ChatterBlock Inc.
Role: Social Media Management, Graphic Design & Content Creation
Instagram: instagram.com/chatterblock
Goal: The goal with of the ChatterBlock project is to redesign the social media content to increase brand awareness, conversions, and website traffic.
Results: Grew Instagram fanbase by 200% in 2 months, driving a 20% increase in organic web traffic. Secured a 60% increase in influencer partnerships.
Tech Stack: Adobe Photoshop and Canva were the primary tools used.
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GamerzArena
Role: Meta Ads Campaign (Instagram & Facebook)
Goal: The objective was to increase platform sign-ups, drive engagement with ongoing tournaments, and expand brand visibility in the gaming community.
As part of a strategic growth initiative for GamerzArena, I led the planning, execution, and optimization of paid campaigns across Meta platforms (Instagram and Facebook).
Results:
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32% increase in website sign-ups over a 4-week campaign period
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Reached 1.2 million unique users across North America and key gaming markets
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Delivered a cost-per-click (CPC) 27% lower than industry benchmarks
The campaign combined bold, action-oriented creative with gamer-centric messaging and performance-driven ad targeting, successfully enhancing GamerzArena's presence within the competitive gaming ecosystem.
Tech Stack: Adobe Photoshop, Adobe Illustrator and Canva.
Same No More Ltd.
Role: Social Media Management, Graphic Design & Content Creation.
Goal: The goal with of the ChatterBlock project is to redesign the social media content to increase brand Awareness, and conversions for event atendees.
Result: 20% increase in social media conversion, 100% attendance rate for invite-only events.
Tech Stack: Adobe Photoshop, Adobe Illustrator, & Canva.
